Corey Coleman is a player whose price is the lowest it will be for the foreseeable future. His drop in ADP has been nothing short of mind numbing. In DFF’s mock drafts in January of this year, Coleman sported an ADP of 33. Today his ADP sits at 88. This screams buy now!
What exactly has happened to cause Coleman’s perceived value to drop so far? I’m legitimately asking because I can’t think of anything to cause this drop. Kenny Britt was added in the off-season and will see plenty of targets, I’m sure. But Terrelle Pryor and his 140 targets are now in Washington. Coleman has as much right to those vacated targets as Britt. Britt set career highs in targets, receptions, and yards last season with the Rams. Even if Britt were to match those numbers again this season, we’re talking about 68 receptions on 111 targets. That still would leave plenty of targets and receptions for Coleman.
Even if Britt somehow holds off Coleman this season, how long before Coleman is the first option on the Browns offense? Britt turns 30 in September, and Coleman just turned 23 this past July. Coleman was a more productive college player than Britt and is easily the more athletically gifted player. Coleman’s closest comparable player via PlayerProfiler is Odell Beckham Jr.
In the first two games of his career, Coleman put up 7 receptions, 173 yards, and 2 touchdowns. He broke his hand in practice before week 3 and missed the next six games. If missing those games, and valuable practice time as a rookie WR, wasn’t enough, the QB play for the Browns was among the worst in football last season. Five different quarterbacks started for the Browns at one point or another last season. Cody Kessler, the QB who started the most games among those five, averaged a woeful 153.3 passing yards a game. Part of the reason the Browns had to start 5 quarterbacks was the offensive line kept getting the QBs injured. The Browns upgraded the offensive line in the off-season with the signings of center JC Tretter and guard Kevin Zeitler.
Cody Kessler was never going to be the Browns QB of the future. If not already abundantly clear going into the off-season the Browns made it obvious when they traded up in the 2nd round of the NFL Draft in order to select Deshone Kizer. Kizer easily won an open QB competition between himself, Brock Osweiler and incumbent Cody Kessler and has been named the week 1 starter. Kizer has a cannon of an arm that plays to Coleman’s ability to get down the field. Kizer and Coleman already showed their rapport in week 3 of the pre-season with Coleman hauling in 4 0f 8 targets for 66 yards. After the game, Kizer was quoted saying:
“And he showed us obviously against Tampa that he has that big-play ability to go up there and make some big plays for us.
“So to have that in my back pocket at all times gives me a lot of confidence when I’m in the pocket.”
I ask again. Coleman’s value has dropped why? This is a 23-year-old wide receiver, drafted 15th overall in 2016. His closest player comp is the #1 Dynasty asset in OBJ. He plays on offense that upgraded at the offensive line and QB positions. Please tell me what am I missing? Buy Coleman now, because his price is as low as it will ever be again.
Thanks for reading as always. Feel free to find me on Twitter @DFF_Shane. I’m always around.