Dynasty Football Factory

All the Wright Moves


Kendall Wright

After beginning his career with a WR45 rookie season, Wright improved upon that and finished as the WR20 in 2013. The future certainly looked bright for Wright after that WR20 finish. On a personal note, I drafted Wright in all of my redraft leagues in 2014 expecting his 3rd season to see him finish as a WR1. That did not happen. In fact, since his WR20 finish, best I can tell, Wright joined the witness protection program. In order to ensure his anonymity, he turned in WR41, WR75 and WR85 seasons since 2013.

Wright’s snap share decreased to a woeful 46.2% in 2016 and it was largely out of sight and out of mind. Just in case that didn’t keep you off his scent Wright then signed with the Chicago Bears this off-season, joining such luminaries as Victor Cruz and Markus Wheaton.  But with Cameron Meredith’s tearing his ACL it appears it’s time for Wright to blow his cover and reemerge as a viable fantasy football option.

Wright has the pedigree as a former 1st rounder. He has a history of producing as a WR2, albeit 4 long seasons ago. He’s still only 27 years old. With Meredith lost to injury the Bears have upwards of 240 targets unaccounted for from last season. In fantasy, we know that targets are the lifeblood of scoring. Though Wright saw the field on less than 1/2 of the Titan’s offensive snaps last season, when he did so he was wildly efficient.

His 2.10 fantasy per targets was good enough for #7 in the league. Wright’s .29 fantasy points per snap were good enough for 12th in the league. Unfortunately, with only 43 targets on the season, not much production came from his efficiency.Wright was already penciled in as the starter out of the slot, so his 46.2% 2016 snap share was sure to increase already. Taking into account the lack of proven options outside of Wright I fully expect his slot share to easily creep closer to the nearly 80% share he saw in 2015.

Efficiency statistics are notorious for not being sticky, but if Wright can maintain even some of that efficiency with his increased snaps and increased targets he could be in for a very productive season. And if Kevin White misses any time with injury as he’s been wont to do so far in his career, well then Wright could up low-end WR2 numbers.

Thanks for reading and please give me a follow @DFF_Shane.


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